HARRYS, brand identity & packaging

In 2015, Carré Noir was chosen by Harrys to redesign their Beau & Bon range. The new design, aimed at infusing more modernity and appetite appeal into the sub-brand’s visual DNA, successfully launched later that same year.
The success of this first collaboration gave rise to a long term partnership, including the creation of Harrys’ new brand territory: a warm and mellow visual universe, characterized by a solar orange and a hearty signature.
Carré Noir simultaneously accompanied Harrys in the creation of new product ranges, including the “Moment Burger”, aimed at gathering 3 previously scattered product references under one common product range. The agency first created the name, “Le Moment Burger”, followed by the identity and packaging design for all 3 references. The launch was met with a solid success from both current and new consumers.
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