Famous french fashion shoe store ANDRÉ founded in 1900 has about 400 stores in France. Pitching several agencies, leading design agency Carré Noir was retained to create all retail and graphic material for the new generation stores. There are several key elements in the new concept. The monogram created with two stilettos. The stiletto is made of the letter « A », from ANDRÉ’s initial.
The monogram once multiplied becomes a pattern, sometimes embossed, tone on tone, or vibrant saturated. It is used in store, online, and even as graphic pattern for ANDRÉ’s ordered giving a sense of profusion.
In the middle, a long catwalk of floating shoes symbolizing freedom and lightness. The catwalk displays the new arrivals that drives the consumer from the frong to the back of the store. At the back of the store, rather than hiding the stock, it is revealed through dark purple glass juste like a wine or cigar cellar. This has the effect of adding to the ANDRÉ retail experience.