City of Paris OFFICIAL logo and branding
The logo is based on the nave - the historical symbol of Paris representing a boat, symbol of the capital for over a thousand years. The city's motto is Fluctuat Nec Mergitur - Fluctuates but never sinks. The visual identity of the city of Paris is a rendez-vous with ourselves, all Parisians and all those who operate and work, night and day to improve our daily lives and enhance the aura of this city like no other. Paris is proud, Paris is beautiful, Paris is plural, Paris has chosen Carré Noir to redesign its visual identity to reflect what it represents, its strength and its benevolence.