DACIA GLOBAL BRAND EXPRESSION AND FILM
Dacia asked Carré Noir to create Dacia's new visual language through current and new typographic, graphic, semantic, motion and film assets. The language and elements revolve around the “follow the arrow” concept. The “arrow” design is inspired by Dacia D letter, which behaves as a pointer, a marker, a button and graphic asset enhancing brand recognition.
“Follow the arrow” concept & film, brand expression & territory, designed by Carré Noir.
Dacia Logo & Emblem designed by Renault Group Design Team
Typography designed by Blackfoundry & Renault Group Design Team
Digital and Advertising by Publicis Conseil
Music by 6ème son.