Dacia asked Carré Noir to create Dacia’s new visual language through current and new typographic, graphic, semantic, motion and film assets. The language and elements revolve around the « follow the arrow » concept. The « arrow » design is inspired by Dacia D letter, which behaves as a pinter, a marker, a button and graphic asset enhancing brand recognition.
« Follow the arrow » concept & film, brand expression & territory, designed by Carré Noir.
Dacia Logo & Emblem designed by Renault Group Design Team.
Typography designed by Blackfoundry & Renault Group Design Team.
Digital and Advertising by Publicis Conseil.
Music by 6ème son.