Carré Noir rebrands France’s most iconic and popular beer: Kronenbourg. The project includes the global brand identity, its typography and a new symbol based on Kronenbourg’s long heraldic history. Design includes all graphic assets and brand territory for communications, print material, bars, digital, packaging and key products such as the iconic Kronenbourg glass and bottle.
The symbol has various treatments for differents sizes and applications. From signage to print material, embossed and / or silk-screened on glass, to simplified versions for the smallest situation such as caps, merchandising and digital apps.
The Kronenbourg typography is a gothic typeface, in line with the historical background of eastern France in Alsace and has always been in integral part of the Kronenbourg brand. We straightened and strengthened the line work to give more power to the lettering, adding readability and impact. A gold extruded outline brings more beer cues to the logo.
Kronenbourg 7.2 is the brand’s higher degree beer. More intense, colors turn black and gold for an even more powerful beer experience.