"We are Carré Noir" is our agency's new brand identity and manifesto. It is our point of view, our way of doing things, our state of mind. Carré Noir was founded in 1973 in Paris, France by four founding partners, four corners of the square and the sum of all colors hence the name Carré Noir, or black square in english. We wanted to create a bold and absolute logo by it's simplicity and impact. With the film showing all the nuances black can cover, it shows all the diversity of our agency, the sensibility of our people and different talents that combined, define who we are.